Small Business Marketing
There is no magic formula when it comes to creating a winning marketing strategy. What works for one company may not work for another and what works in one situation may not work in another. More importantly what works for a Fortune 500 company won’t necessarily work for a small business.
What does work is following a systematic process to develop a concrete plan built on solid information, thorough analysis and actionable strategies. A deep dive into your business to determine strengths, weaknesses, opportunities and threats and competitive advantage to identify goals and strategies that get results. The right mix of marketing tools and careful implementation is a cost-effective and efficient way to reach your traget market and generate sales.
Contact me to create your custom marketing plan.
Research + Analysis
Deep dive into current operation to identify target market, competitive advantage and unique selling proposition.
Written document that includes clear marketing goals, actionable strategies, dedicated budget and success metrics.
Implementation of appropriate marketing tools.
Monitoring progress at regular intervals to respond to internal and external environmental changes.
I’m a skilled marketing professional with expertise in strategic planning, branding and digital marketing. I help small businesses grow through reality-based marketing plans built on time-tested marketing principles and modern implementation tools.
A problem-solver by nature, I’ve worked with B2B and B2C small businesses to develop and implement results-oriented marketing plans with extraordinary success.
Contact me to find out about my work in the following industries:
Food + Beverage
“If we do not change our direction, we are likely to end up where we are headed.”
-Philip Kotler, Father of Modern Marketing