B2B Cosmetics Manufacturer
A thriving 20-year old B2B manufacturer of beauty products sought assistance in increasing market share.
In collaboration with the company, I developed a comprehensive marketing plan that defined the target market with clear and concise strategies for reaching them. A thorough analysis of the competition, the client's strengths, and market opportunities resulted in a strong positioning and branding strategy that drove sales. Through the use of digital marketing, email campaigns, trade shows, social media, and PR, a clear and consistent message was communicated to the target market.
Achieved 25% increase in new business and 50% in client retention rates within a year.